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Winzo ReBranding :
Brand Identity Design

animation courtesy: Arindam K. Dutta

Introduction

1. We cater mainly to tier 2&3 (they dont look at design they are sold on Dhoni and win money)
2. We do not a uniform design approach - different looking creatives for Gamescom and IGDC and even social media
3. No use of negative space - we tend bombard information in a creative and try and fill up every small corner of the creative. There is little to no breathing space currently.
4. No brand recognition. Because we don’t have consistency in our creative, it is hard to create brand recognition, hence we have to fill our creatives with repeated information.

1. We cater mainly to tier 2&3 (they dont look at design they are sold on Dhoni and win money)
2. We do not a uniform design approach - different looking creatives for Gamescom and IGDC and even social media
3. No use of negative space - we tend bombard information in a creative and try and fill up every small corner of the creative. There is little to no breathing space currently.
4. No brand recognition. Because we don’t have consistency in our creative, it is hard to create brand recognition, hence we have to fill our creatives with repeated information.

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