Chai Calling :
Visual identity design
Duration: 1 week
Guide : Jagadish Kumar
Create Visual identity design. Applying the principles of semiotics to Create / Recreate Identity elements for any existing brand. The word, image and symbology came together for this Assignment. Select the brand identity that you feel is lacking in communicating what they stand for. The brand could be existing or hypothetical
About the Brand
Chai Calling is the brainchild of two childhood friends (Abhinav & Pramit), who fall in love with tea and setup an idea of selling tea. Chai Calling is one of the highly renowned tea startups recognized by startup India and by many media agencies. The idea behind starting a tea cafe is very simple, We want to serve quality tea with best of our expertise and skilled staff, that we hire across the country.
Existing identity have an orange cup on the blue phone with multi-colored and misplaced company name which is not readable even at the close range, it also has soe line referening to the vapors,
Current identity is a very sloppy work that has less readability due to multiple colors, this brand is focused on creating a modern look for their brand and packaging which can attract customers.
the identity concept is inspired by the name of the brand itself i.e Chai and calling to which similar words and objects were explored for example with tea, kettle, cup, glass, leaves are related, and for calling, headset, mobile phone or caller button are related. following the process to give the brand a retro look decision is made to go for the kettle and the telephone.
#f4ebe4 Dawn Pink